The media revolution

The media industry is in the grip of a technological revolution and it’s affecting every part of the business. Distribution models, commissioning procedures and revenue streams are all evolving as the industry responds to the shift to digital and personalisation. This has resulted in a flood of new channels, platforms and experiences, all of which have to be constantly fed with compelling, quality content. If they are not, audiences move on.

There has also been an increase in mergers and acquisitions, as big companies expand and new spin-offs spring from established businesses. In some regions it’s vertical, while in others it resembles an ecosystem. No matter how you look at it, the media landscape is becoming more complex. It is driven by new technologies that have given consumers more choice and greater expectations. Broadcasters are revising their distribution models, advertisers are eyeing up the Internet of Things and everyone is investing in content. 


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