Background and experience
Zoë is responsible for growing and protecting the Grant Thornton brand. Zoë's team manages brand consistency, shares best practice and creates content to increase brand awareness and engagement.
Zoë has spent most of her career travelling around the world collaborating with in-market teams to connect global brand and marketing strategy with local cultures and commercial goals in a wide variety of developed and emerging markets. Zoë is passionate about building authentic brands that have positive impact.
Prior to joining the Grant Thornton International Ltd team in 2022, Zoë spent four years at Vodafone working on global brand strategy. Before this, Zoë was based mainly in Singapore, working in global and regional brand or marketing roles for Standard Chartered Bank, CBRE, BlackBerry, MasterCard, and RSA Insurance.